NEW SCHEME OF WORK – MARKETING SSS 1

FIRST TERM – MARKETING (MKT) SSS 1

Meaning and Concept of Marketing
1. Introduction to Marketing
2. Marketing Concepts
3. Classification of Products
4. Marketing Mix
5. What markets do

SECOND TERM – MARKETING (MKT) SSS 1

Consumer Markets and Behaviour
• Types of Markets
• Consumer Behaviour and Organisation Behaviour
  Distribution
• Types and Functions of Distribution

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New Scheme of Work for Senior Secondary School. All classes and all subjects. Complete 1st, 2nd & 3rd Term with Ease of Reference. Updated with Literature-in-English curriculum for 2021-2025.
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New Scheme of Work for Junior Secondary School. All classes and all subjects. Complete 1st, 2nd & 3rd Term with Ease of Reference. Accessible in PDF format on your device.
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THIRD TERM – MARKETING (MKT) SSS 1

1. Marketing, planning, process and Research
2. Pricing
3. Advertising
4. Promotion
5. Merchandising