NEW SCHEME OF WORK – MARKETING SSS 1

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new scheme of work Marketing SSS 1

NEW SCHEME OF WORK – MARKETING SSS 1

FIRST TERM – MARKETING (MKT) SSS 1

    Meaning and Concept of Marketing

  1. Introduction to Marketing
  2. Marketing Concepts
  3. Classification of Products
  4. Marketing Mix
  5. What markets do

SECOND TERM – MARKETING (MKT) SSS 1

    Consumer Markets and Behaviour

  • Types of Markets
  • Consumer Behaviour and Organisation Behaviour
    Distribution
  • Types and Functions of Distribution

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THIRD TERM – MARKETING (MKT) SSS 1

  1. Marketing, planning, process and Research
  2. Pricing
  3. Advertising
  4. Promotion
  5. Merchandising

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