NEW SCHEME OF WORK – MARKETING SSS 2

FIRST TERM MARKETING (MKT) SSS 2

Distribution
• Meaning
• Types of Distribution
• Channels of Distribution
• Factors that Influence the Choice of Distribution Channels
• Benefits of Intermediaries
  Transportation
• Meaning
• Importance of Transportation in Marketing
• Major Modes of Transportation
• Factors Affecting the Choice of Transportation
• Main Documents Used in Transportation

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SECOND TERM MARKETING (MKT) SSS 2

Warehousing
• Meaning
• Functions of Warehousing
• Advantages of Warehousing
• Types of Warehousing
• Characteristics of Ideal Warehousing
• Activities of Warehousing
  Structure and Market Union Involvement for Sales of Goods
• Primary and Secondary Products
• Channels for Marketing Primary and Secondary Products
• Market Union Involvement in Marketing

THIRD TERM MARKETING (MKT) SSS 2

Role of Facilitators
• Meaning of Facilitator
• Role of Facilitator in Marketing Agriculture Products
  Marketing of Mineral Products
• Meaning of Mineral Products
• Oil and Non-oil Products
• Methods of Marketing Mineral Products