Dr. Larry Izamoje

First published in 2012, this 184 paged autobiography presents an interesting insight into the privacy of the man acclaimed to be the founder of the first Africa’s sport radio. Larry Izamoje is an astute entrepreneur whose pioneering spirit has influenced several other establishment in sport media industry. In Scoring Life’s Goals, Larry shares his experience in humble beginning, the challenges of rising against all odds in this harsh business environment, all the factors that summed up to make him and more. This book is more useful today than ever as economic climate bite harder by the day. If you dream of starting a venture and the challenges of taking off stare at you in the face like Olumo rock, reading this book will inspire you with required psychological capital.

Getting Started – A heart-moving introduction! Larry gives a brief of his life’s contrasting dimensions. Poverty stricken background as a kid; struggling situation as a bachelor; running 3 hours life sport commentary for armed robbers to safe his life; From not having enough money to pay hospital maternity expenses while expecting their first child, Larry has being to major championships and lodged in the finest hotels, and having multi-national companies in his portfolio. The book is an expose of how trusting God, laboriously applying God-given gift driven by passion, financial intelligence, patience and consistency make the difference between obscurity and significance in a man’s life. He introduced readers to the three ‘Ps’ of his life, which are, Person, Process and Product and set the tone for the next nine chapters of exciting reading time.

Chapter One- EARLY LIFE: VALUES THAT SHAPED MY FUTURE

Chapter Two- SCHOOL YEARS AND MY FIRST ADVENTURE INTO THE SPECTACULAR WORLD OF SPORTS BROADCASTING

Chapter Three- THE BIRTH AND GROWTH OF AFRICA’S FIRST SPORTS RADIO STATION

Chapter Four- THE TIDES: EMPLOYEE AND COMPETITION CHALLENGES

Chapter Five- MY MONEY VALUES

Chapter Six- NOTHING IS MORE IMPORTANT THAN FAMILY

Chapter Seven- SUCCESS NUGGETS FROM MY FAVOURITE SCRIPTURES AND OTHER EXPERIENCES

Chapter Eight- LESSONS FROM MY FAVOURITE SPORT HEROES

Chapter Nine- NIGERIAN SPORTS: MY CANDID VIEWS

Quotes From the Book

"When you work hard and you are passionate about what you do, you make it easy for God to bless you."

"Again at UNILAG, I attempted playing football, but the recurring leg injury would not allow me to play well. I had to go back to ‘talking sport’. Little did I know that…"

"God gives us the grace but we must run the race."

"The path to where you are going might be difficult but if you can push your way through, you will get there."

"Your money must sweat as you sweat, your money must wake up and work everyday."

"I was not paid for it in the early days – I had to do the paying. But while I was perspiring, people were noticing. People were saying, ‘oh, there is a way he talks sports differently from others.’ So when it was time to apply for the licence for the first sport radio station in Africa, it was easy for the Federal Government to approve."

"There is never enough capital for any business."

Personally, I have read the book up to three times drawing vital insight on diverse facets of life each time. I realize – just like Dr. Sunny Obazu-Ojeagbase who wrote the book’s forward said, "it is unusual to find a Nigerian open up his life like a book for everyone to take a peep into it as Larry does in this soul-lifting book" – that if someone in my part of the world, who exemplifies the cliché, ‘from zero to hero’, evidenced in the role model enterprise as Brila FM writes his story in a book, I must get it.

What are you waiting for? Go get your copy now and ensure you thank or criticize me later. I bought mine fresh from the press at Brila Printing Press, 150 Ikorodu Road (Adebowale House) Onipanu, Lagos Nigeria. I bought a copy for someone at Bible Wonderland Bookshop. In case you need information on the book, you may call +234 803 4439502 or +234 802 4110723 or send an email to scoring@brila.net
You may as well visit their group website, www.brila.net.

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